Customer segmentation is a strategic marketing practice that involves dividing a customer base into distinct groups based on shared characteristics. This approach enables businesses to tailor their marketing efforts more effectively, addressing the unique needs and preferences of each segment. By understanding the diverse demographics, behaviors, and preferences of their customers, companies can create targeted campaigns, improve customer satisfaction, and ultimately drive business growth. Customer segmentation is an invaluable tool in today’s competitive market, allowing businesses to forge stronger connections with their audience and deliver personalized experiences that resonate with specific customer segments.
https://hackmd.io/@marydiazs/Art-and-Science-of-the-Conversion-Funnel
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