Customer segmentation is a strategic marketing approach that involves dividing a target market into distinct groups based on specific characteristics. By understanding the unique needs, preferences, and behaviors of these segments, businesses can tailor their marketing efforts to effectively reach and engage each group. This targeted approach allows companies to deliver personalized experiences, optimize product offerings, and enhance customer satisfaction. Customer segmentation is a valuable tool for businesses looking to maximize their marketing ROI and build lasting relationships with their diverse customer base.
https://hackmd.io/@kristialycias/Decoding-the-Conversion-Funnel-for-Optimal-Results
Omni Buzz 