Online Reputation Management (ORM) is the practice of monitoring, influencing, and managing an individual’s or a brand’s reputation on the internet. In the digital age, online reviews, social media comments, and search engine results play a significant role in shaping public perception. ORM involves strategies to address negative content, promote positive aspects, and maintain a favorable online image. Companies often employ ORM to build trust with customers, mitigate potential damage from negative feedback, and ensure a positive online presence. Proactive ORM efforts can help businesses and individuals maintain credibility and foster a positive online reputation.